Brand Marketing
Our Brand Marketing Team helps to deliver the University’s vision and image through raising HKUST’s local and global profile, fostering ties with the community, and relaying University developments and achievements to our stakeholders. These responsibilities are carried out via strategic communication plans involving a relevant mix of events, locations and channels, including advertising, multimedia, and digital marketing. To ensure that every one of the HKUST community is featuring the brand in an appropriate and consistent manner when promoting the University, various guidelines are developed along with brand materials.
You may find the guidelines and useful brand materials here:
- Brand Colors
- Brand Fonts (Muli)
- Brand Guidelines
- Brand PowerPoint Templates
- Brand Social Media Icon Graphics
- E-Board Guidelines
- HKUST Videos
- Mobile App Guidelines
- Photo Gallery
- Social Media Guidelines
- The Red Bird Sundial Icon Graphics
- University Logo (full logo/ abbreviation logo)
- University Logomark
- Website Guidelines
- Writing Style Guide
Souvenir Shop
Official HKUST mementos are available at the University’s Souvenir Shop. The store features a wide range of exclusive merchandise, with popular items including congregation gifts, post cards, bags and a selection of HKUST apparels. You can visit the Souvenir Shop on campus, or browse and order online.
| Website: | https://souvenir.hkust.edu.hk/ |
| Address: |
HKUST Souvenir Shop G/F at the Piazza, The Hong Kong University of Science and Technology, Clear Water Bay, Kowloon. |
| Opening Hours: |
Monday to Friday: 11 am to 6 pm Closed on Saturday, Sunday & Public Holidays |
| Email: | souvenir@ust.hk |
| Contact: | (852) 2623 1222 |
Mr & Mrs Ho Ting Sik Visitor Information Center
Located on the southeast side of the Piazza of the University, Mr & Mrs Ho Ting Sik Visitor Information Center welcomes all visitors who want to know more about HKUST. In 2014, the Center refurbishment was contributed with the generous support from Mr & Mrs Ho Ting Sik. The objective of the refurbishment is to make the Visitor Information Center more functional, innovative and informational. It aims to engage community and foster better understanding of HKUST and the achievement to prospective students, parents, alumni, and all visitors. We have leveraged on the latest display technology to present the University in an interactive and creative way. The Center is refurbished with below features:
- Adopt a simple design as “Simple is beautiful”; making the 4 sets of interactive table the core elements and focal points.
- 4 sets of interactive table with 55” LCD multi-touch functions enabled to introduce about HKUST.
- The table consists of multi- touch points which allow 20 people to interact and use the table at the same time.
- Video on wall to display videos and photos dragged from interactive tables.
- Instead of placing a campus model, a hologram is deployed to introduce selected buildings and zones in the campus.
- Touch screen internet connection for internet browsing and further information search.
- Wide spectrum of leaflets and publications across Schools, Departments and Offices for visitors’ easy access.
| Address: |
Mr & Mrs Ho Ting Sik Visitor Information Center G/F at the Piazza, The Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong. |
| Opening Hours: |
Monday to Saturday: 9am to 5:15pm Closed on Sunday & Public Holidays |
| Email: | infocenter@ust.hk |
